Market Insights
Why Bud Wins Where Giants Fail. The digital health landscape is shifting beneath our feet.
The Competition
Fig, Yuka, and Spoonful are popular, but they all share one fatal flaw: The Database Problem. They rely on barcodes. If a product isn't in their list, the app fails.
Yuka
Leads in volume but is structurally limited by crowdsourced data. Focuses more on 'Clean Eating' than strict medical safety.
Fig
Good for restrictions. While highly customizable, it suffers from 'Cross-Contact Blindness'. It misses voluntary 'May Contain' warnings.
Spoonful
Accurate for specific conditions like IBS, but fails outside the US due to a lack of regional data.
Why Bud Wins
The "Open Eye"
Competitors look through a "keyhole" (the barcode). Bud uses the camera as an "Open Eye". By using OCR, Bud reads the actual package in your hand, catching "May contain" warnings that databases miss.
Private Label Solution
In Canada, 30-40% of groceries are private label (President's Choice, No Name). These brands are invisible to US apps like Fig. Because Bud reads text, not just barcodes, we work on every product, instantly.
Self-Healing Engine
We turn every failed search into a data asset. If a product is unlisted, our OCR reads it, and Bud indexes this new product into our database.
The Opportunity
The numbers behind the need.
$211B
Global Market
Mobile health market by 2029.
$91B
North America
The "Free-From" food market.
50%
Canada
Households affected by allergies.